What is Digital Printing?

Digital printing doesn’t use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need.

While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution is digital printing.

What are the Advantages of Digital Printing:

• Setup costs are lower for short runs
• Shorter turnaround.
• Print only the amount you need, when you need it. Every print is the same. More accurate counts, less waste and fewer variations, due to not having to balance ink and water during press run.
• Lower minimum quantities (as low as 1, 20 or 50 pieces)
• Variable data capability (names, addresses, codes or numbering can be done easily). Variable Data Printing is a form of customizable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press. For example, personalized letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, customer relationship development and advertising.
• Improved technology has made digital quality acceptable for more uses